Strategy planning board
90-Day Playbook + Delivery System

Foundation → Activate →
Scale

Build the base, launch with enough creative, then move budget toward winners. Our structured 90-day playbook turns new client relationships into measurable growth machines.

90-Day Playbook

The Four Phases of
Structured Growth

Every Saflow engagement follows the same proven rhythm — from zero to measurable growth in 90 days, then steady compounding through month six and beyond.

Phase 01
Days 0–30
Foundation

We don't run a single ad until the foundation is solid. This phase is about deep discovery, infrastructure setup, and creating the assets that everything else will run on.

  • Ideal Customer Profile (ICP) workshop and documentation
  • Conversion tracking + GA4 setup and audit
  • Keyword research and search intent mapping
  • Landing page audit and first optimisation pass
  • First content assets: pillar pages, ad copy, creative briefs
Phase 02
Days 31–60
Activate

With infrastructure live, we launch campaigns across priority channels, test creative angles, and begin building real performance data to inform scale decisions.

  • Launch Meta and Google Search campaigns
  • Deploy retargeting audiences and pixel strategy
  • A/B test 4–6 creative angles per channel
  • First SEO content wave published and indexed
  • Weekly performance digest reports begin
Phase 03
Days 61–90
Scale

Data is now in. We systematically move budget to winning channels and creatives, cut underperformers, and push for CAC targets with real confidence.

  • Budget reallocation to top 2–3 performing channels
  • Creative iteration on winning angles (new hooks, formats)
  • CAC reduction through CRO and bid strategy tuning
  • Lookalike audience expansion and prospecting tests
  • Day-60 NPS pulse and mid-point strategic review
Phase 04
Days 91–180
Retain & Compound

Growth is now compounding. We shift into steady monthly cycles — expanding into new audiences, channels, or markets, and presenting quarterly business reviews.

  • Quarterly Business Reviews (QBRs) with strategic roadmap
  • Case study creation from campaign wins
  • Expansion into new geo, channel, or product line
  • Lifecycle and retention campaign development
  • Structured client success handoff and long-term roadmap
Key Metrics Framework

Watch These.
Avoid These.

Most agencies report vanity metrics. We track the numbers that directly connect to your revenue and growth health.

Watch
Blended CAC

Total spend divided by new customers. The most complete growth signal — accounts for all channels, not just paid.

Watch
CAC Payback Period

CAC divided by gross-margin per month. SaaS target: under 12 months. E-commerce target: under 3 months.

Avoid
Cheap Click Trap

India-targeted cheap clicks do not help if the business needs US revenue. Audience location drives price — always.

Avoid
Ignoring CRO

Doubling conversion from 1% to 2% is equivalent to halving CPC. Landing page quality is an ad spend multiplier.

Data-driven marketing strategy
Productized Delivery
Clear packages. Quality gates.
No surprises.
Delivery System

Productized services with
quality gates

Clear packages, quality checkpoints, and response timelines built into every engagement. You know what you're getting before day one.

01
Website Sprint
$2,500 flat · 14 days

Campaign-ready website or landing page sprint with handoff, admin access, and 30-day patch warranty. Includes mobile optimisation and basic SEO setup.

02
SEO/GEO Engine
$4,500/mo

Search and AI-answer visibility through long-form content, schema markup, technical fixes, and authority building. Monthly content calendar included.

03
Paid Performance
$4,500/mo + 10% spend

Google, Meta, retargeting, creative tests, server-side conversion setup, and weekly tuning. Includes bi-weekly strategy calls and a live Looker Studio dashboard.

04
Lifecycle Engine
$3,500/mo

Welcome, abandoned, post-purchase, win-back, VIP, replenishment, churn-save, and owned-channel flows. Full email and SMS automation setup.

05
Founder-Brand
$5,000/mo

Thought leadership, content pillars, distribution strategy, founder voice development, and long-term inbound trust building across LinkedIn and owned media.

SLA
Delivery Confidence

5 quality gates per campaign, Friday digest reports, Day-60 NPS survey, Day-75 risk call, and under-24-hour first-touch issue response guarantee.

LET'S BUILD
YOUR PLAYBOOK

Every engagement starts with a free strategy session. No commitment needed.

Start a Free Audit ↗ See Pricing