Use this section in the call. Open the relevant question, share the answer, move on. Built for honesty — not sales theatre.
What if my budget is below Spark ($1,500/mo)?＋
We do 2-week diagnostic sprints at $1,500 flat — audit, strategy, one quick win, and a roadmap. Most diagnostics convert into a Spark or Launch retainer once we've proven a small win.
How are you cheaper without being lower quality?＋
Three reasons: (1) India-based delivery means $20–$35/hr blended cost vs $75–$150/hr in NYC/SF; (2) productized workflows + AI tooling make our hours more leveraged; (3) you keep paying market rate for the ad auction itself — only the agency layer is leaner.
Can we start with just one channel?＋
Yes — Spark is exactly that. Single channel + analytics + tracking. Most clients add a second channel by Month 3 once they see the first one's CAC stabilise.
Do you work with our existing tech stack?＋
Standard yes: GA4, GTM, Looker Studio, Segment, HubSpot, Salesforce, Klaviyo, Customer.io, Mixpanel, Amplitude, Shopify, WooCommerce, Webflow, WordPress, Framer. If you're on something niche, we'll integrate or recommend a swap with cost trade-offs documented.
What's the contract length?＋
Month-to-month after a 90-day initial term (so we can complete Foundation → Activate → Scale without you bailing on Day 45 when results are still warming up). Enterprise tiers can negotiate annual with quarterly performance reviews.
How do you measure success?＋
Blended CAC (the only number that matters), CAC payback period, and a tier-specific KPI tree we agree on in Week 1. Vanity metrics (impressions, reach, CTR alone) are for context, never for billing.
Who owns the ad accounts?＋
You. Always. Accounts are created under your business name, billed to your card, and stay yours if we part ways. We get admin access; you get owner.
What happens if we want to leave?＋
30-day notice after the initial 90-day term. We hand over: tracking docs, audience lists, creative library, dashboards, SOPs, and a 1-hour handoff call with whoever picks it up. Zero hostage data.
Do you do white-label for other agencies?＋
Yes — Scale and Enterprise tiers only. We become your unbranded delivery layer. Pricing is the same; deliverables are sent to your team to forward.
Can we pay in INR / EUR / GBP?＋
USD is default. INR (with local invoicing), EUR, GBP, AED, AUD all supported on Growth+ tiers. Enterprise gets multi-entity billing if your finance team needs it.
